ef77 Privacy Policy

Introduction

ef77 operates as Bangladesh's trusted online casino and sports betting platform, offering live casino games, cricket betting, slots, and a wide range of gaming entertainment. We understand that when you use our services, you entrust us with personal information, and we take that responsibility seriously.

This Privacy Policy explains what data we collect, why we collect it, how we use it, who we share it with, and what rights you have over your information. By accessing or using the ef77 platform, you acknowledge that you have read, understood, and agreed to the practices described in this policy.

Information We Collect

We collect information that is necessary to provide our services, comply with legal obligations, and maintain the integrity of our platform. The categories of data we collect are outlined below.

Personal Identification Data

• Full name and date of birth (to verify you are 21 years of age or older)
• Email address, phone number, and residential address in Bangladesh
• National ID (NID), passport, or driving licence details submitted for KYC verification
• Selfie or photograph submitted during identity verification
• Username and account credentials (passwords are stored in hashed form only)

Financial and Transaction Data

• Deposit and withdrawal history, including amounts in BDT (৳)
• Mobile banking account identifiers used with bKash, Nagad, Rocket, or Upay (we do not store full account credentials)
• Bank account information for players using Dutch-Bangla Bank, BRAC Bank, City Bank, or other linked banking partners
• Bonus and promotional transaction records, including wagering history

Technical and Usage Data

• IP address, device type, operating system, and browser type
• Session data including login times, game activity logs, and session duration
• Cookies, pixel tags, and similar tracking technologies (see the Cookies section below)

How We Use Your Information

ef77 processes your personal data only for specified, explicit, and legitimate purposes. We do not process data in a manner incompatible with those purposes. The primary uses of your information are as follows:

• Account registration and management: to create, maintain, and secure your ef77 account
• Identity verification (KYC): to comply with responsible gaming and anti-fraud requirements, and to confirm that all players are aged 21 or above
• Payment processing: to facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported bank channels
• Customer support: to respond to your queries, complaints, and requests submitted to our support team at [email protected]
• Platform security: to detect, investigate, and prevent fraudulent transactions, account takeover attempts, and other malicious activity
• Responsible gaming compliance: to monitor gaming patterns and identify players who may need assistance managing their activity
• Service improvement and analytics: to understand how users interact with ef77 and improve the platform's features, performance, and user experience

We will not use your personal data for automated decision-making or profiling in any manner that produces legal or similarly significant effects without your explicit consent.

KYC and Identity Verification

As part of our commitment to responsible gaming and platform integrity, all ef77 users are required to complete a Know Your Customer (KYC) verification process before withdrawing funds. This process involves submitting a government-issued photo ID (such as your National ID card, passport, or driving licence) and may require a selfie or proof of address.

KYC documents are processed securely and stored in encrypted form. They are used exclusively to verify your identity, confirm your age (21+ only), and satisfy our anti-money laundering obligations. We do not share KYC documents with third parties except as required by applicable law or as necessary to complete the verification process through approved technology partners.

Payment Data and Mobile Banking

ef77 supports fast and convenient payments through Bangladesh's leading mobile financial services and bank partners. When you make a deposit or request a withdrawal, we collect and retain the transaction reference details necessary to complete the transaction and maintain a financial record.

The following payment channels are supported on ef77:

• Mobile financial services: bKash, Nagad, Rocket, Upay
• Bank transfers: Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, and other supported institutions
• International cards: Visa and Mastercard (where applicable)

Sharing of Your Information

ef77 does not sell, rent, or trade your personal data to third parties for marketing purposes. We may share your information with trusted parties only under the following strictly limited circumstances:

• Service providers: third-party technology partners who assist with payment processing, KYC verification, fraud detection, and platform hosting — all operating under strict data processing agreements
• Legal obligations: where disclosure is required by law, court order, or regulatory authority
• Fraud prevention and security: where sharing is necessary to protect ef77, its users, or the public from fraudulent, harmful, or illegal activity
• Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the same privacy protections

Where we engage third-party service providers, we require them to maintain appropriate technical and organisational measures to protect your data and to use it only for the purposes for which it was shared.

Cookies and Tracking Technologies

ef77 uses cookies and similar technologies to enhance your browsing experience, remember your preferences, analyse site traffic, and support the security of your account. A cookie is a small text file placed on your device when you visit our platform.

We use the following types of cookies:

• Essential cookies: required for the platform to function properly, including session management and security authentication
• Performance and analytics cookies: to understand how visitors interact with ef77 and identify areas for improvement
• Functional cookies: to remember your language preference and certain display settings across sessions

You can control or disable non-essential cookies through your browser settings. Please note that disabling cookies may affect the functionality and performance of the ef77 platform, including your ability to log in and access account features.

Data Security

We implement robust technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security infrastructure includes industry-standard SSL encryption for all data transmitted between your device and our servers, as well as encrypted storage for sensitive account and financial data.

We maintain access controls to ensure that only authorised personnel can access personal data, and only to the extent necessary for their specific role. Our systems undergo regular security assessments and reviews to identify and address vulnerabilities promptly.

Data Retention

We retain personal data for as long as your account is active and as necessary to provide our services to you. We may also retain your data beyond the account closure period to comply with legal obligations, resolve disputes, enforce our terms, or for legitimate business purposes.

Financial transaction records, including deposit and withdrawal history, are retained for a minimum of five years from the date of the transaction, in accordance with standard financial record-keeping requirements. KYC documents are retained for a minimum of five years following account closure.

Your Rights Over Your Personal Data

As a user of ef77, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] and we will respond within a reasonable timeframe.

• Right of access: you may request a copy of the personal data we hold about you
• Right to rectification: you may ask us to correct inaccurate or incomplete data
• Right to erasure: in certain circumstances, you may request that we delete your personal data
• Right to restrict processing: you may ask us to limit how we use your data in certain situations
• Right to data portability: you may request your data in a structured, commonly used, machine-readable format
• Right to object: you may object to processing carried out on the basis of legitimate interests, including direct marketing

Please note that some rights may be subject to exceptions or limitations where we are required to retain or process data to comply with a legal obligation, to protect the rights of other individuals, or to establish, exercise, or defend legal claims.

Third-Party Links and Services

The ef77 platform may reference or display the names of third-party game providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) as part of our game catalogue information. These providers operate their own platforms and privacy practices, which are separate from ef77's Privacy Policy.

ef77 is not responsible for the data practices, content, or privacy policies of third-party game providers or payment processors. We encourage you to review the privacy policies of any third-party service you interact with independently of ef77.

Age Restriction and Underage Users

ef77 is strictly an adults-only platform. You must be 21 years of age or older to register an account and use any of ef77's services, including casino games, sports betting, and promotional offers. We do not knowingly collect or process personal data from individuals under the age of 21.

If we become aware that we have inadvertently collected personal data from a user who is under 21 years of age, we will take immediate steps to delete that data and close the associated account. Parents or guardians who believe a minor has registered on ef77 should contact us immediately at [email protected].

Changes to This Privacy Policy

ef77 reserves the right to update or revise this Privacy Policy from time to time to reflect changes in our data practices, services, or applicable regulations. When material changes are made, we will update the 'Last updated' date at the top of this page and, where appropriate, notify registered users through the contact details we hold for them.

Your continued use of ef77 following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this policy periodically so that you remain informed about how we protect your data.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way ef77 handles your personal data, our dedicated support team is available to assist you.

We aim to respond to all data-related enquiries within 5 working days. For urgent matters relating to account security or suspected unauthorised access, please mark your message as urgent and we will prioritise your request.

Email: [email protected]